There are some ways to boost Facebook page reach. Famiar brought for you easy ways to boost Facebook page reach.
Promote stuff other than your products and services.
Facebook algorithms just got more intelligent. They can now distinguish promotional posts from non-promotional posts.
Facebook is a casual social Media platform and People spend time on Facebook to find out what their friends and family are up to, not to be sold to.
If you want to get real organic traffic from your Facebook posts, it’s best to publish informative content and blog posts as frequently as possible rather than boilerplate sales posts.
Analyze your top 10 & Optimize targeting
Go into your Facebook page Insights and rank your content boost Facebook page reach by likes, comments, and shares. This is the fastest way to see what’s resonating with Facebook users.
Admins with Facebook Pages over 100 fans can target updates based on gender, relationship status, educational status, age, location, language, interests, and Post End Date.
Post at the best time & Post on weekends
Lots of research behind this one. Early morning and nighttime are generally the best time to post updates, particularly around 8 PM to boost Facebook page reach.
This makes sense when you think about it – most people work during the day, come home and have dinner, and then relax, watch TV and peruse their News Feed.
But what about your fans? To see when your fans are online, check out the Posts report within Facebook Insights.
During the weekends, most people have more free time to see what’s up with their Facebook friends. Also, very few brands post on the weekends, so there’s less competition in the newsfeed. This spells an opportunity for your nonprofit to get more exposure in the Newsfeed!
Remember to make your posts “weekend friendly”, focusing on topics like family, entertainment, and weekend activities. If your community is particularly religious, post accordingly.
Use Facebook LIVE & Use your events
Facebook Live is a video broadcasting feature that lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and gets more boost Facebook page reach.
The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby raccoons.
If you’re like most nonprofits, events are central to how you do business.
Use Facebook before, during, and after each event to engage your community, and increase attendance! Plus you give event registrants a home base for networking with other attendees.
Evergreen content & Use post targeting
Creating hot content is different from creating evergreen content to boost Facebook page reach.
Both need to be of super-high quality, but evergreen content has the timelessness that hot content doesn’t have. You can share it over and over again (like once every few months) indefinitely and it will still give people value.
It makes sense to publish evergreen content that’s read and loved by all people. Such content will gain organic traffic, regardless of when you post it, so make the best use of it.
Do you know that you can target people who should see your Facebook posts?
This can make a big difference in your marketing efforts yet very few businesses take advantage of it.
Facebook Audience Optimization is an organic targeting tool that helps businesses reach and engage the right audience on Facebook, as well as better understand the interests of people clicking on their posts.
You can use interest tags to describe the interests of people who are most likely interested in your post. For example, a fashion-related post might include tags for popular fashion brands.
Demographics & Post at the right time/when your competitors are asleep.
Similarly, you can further narrow in on your audience by Age, Gender, and Demographics.
Use the native Facebook Post Targeting to reach a narrower set of people from your following.
Amidst hundreds of Facebook posts that compete for News Feed visibility, you need to find the perfect time to post your content.
Various studies show what the best time to post is but they significantly vary in each industry and demographic.
Dig into your Facebook Insights to see which times and days your audience is most engaged and capitalize on them. And get more boost Facebook page reach.
Post more links & Publish native Facebook videos
Links posts are more likely to get better interaction and engagement than just text or image posts to boosting Facebook page reach.
Image-only posts used to be more popular on Facebook before. Now, link posts are getting more traction, especially if your KPI is CTR where link post triumphs overall forms of post types.
Videos provide solid engagement. Though difficult to produce, they are considered the best form of content marketing material a business can offer.
The results and statistics from different businesses complement this fact very well. Facebook video posts have more than 135% organic reach than any other post type.
Partner with other Facebook pages in your niche and cross-promote content.
This is more of a strategic move. Find and partner up with other pages in a non-competing but relevant niche.
Once you find partners, cross-promote each other’s content. If your content is good enough to be viewed and liked by their target audience, they are more likely to open doors of their audience for you.
But you also need to ensure that their content is good enough to fill in your audience. If your audience won’t find it useful, the partnership can backfire in your favor. If you got tired of doing all these ways. So you have Famiar.com there you can buy Facebook page likes, Followers. Reaches, Shares.
Invite your email list on the Facebook Page post rather than just sending them directly to the website.
This might sound crazy to you but is a super-effective approach to get boost Facebook page reach.
Although your primary objective is to direct your visitors to your content or website, sending your existing subscribers to your Facebook post opens up new opportunities for a wider audience.
If your content is valuable enough, your audience from email subscribers are more likely to like, comment, and share it. And when they do, your posts reach the timelines and feeds of their connections too.
Endear yourself to your fans & Test your posting frequency.
Displaying a sense of humor in your Facebook content is a great way to get alongside your fans to get boost your Facebook page reach. Just make sure the type of humor you choose is relevant, fits the voice of your business, and doesn’t offend your audience.
Better to err on the safe side than come off as crass. Finding the right balance can showcase your lighter side and foster more interaction.
Everybody loves a good laugh. Give them one!
Besides posting at the right time, you should also consider the quantity of Facebook posts.
A study conducted by HubSpot revealed that Facebook Pages with over 10,000 followers enjoyed more reach and link clicks when they started posting more.
However, the number drops for Pages with less than 10,000 followers when they ramp up their posting frequency. The page that posts 60 times per month received lesser clicks than the page that posted 1 to 5 times per month.
Using humor appropriately can help you tell your story (and make it memorable)
Getting your story out there working for you is essential to brand building. You don’t want to sound too corporate (and bore your audience), but neither do you want to be so funny that your fans don’t take you seriously.
To keep your brand story balanced, don’t use humor throughout the entire journey. Rather, add elements of humor to your marketing message. That’s the way to capture attention and grow your fan base.
Finding fun things to post on Facebook humanizes your brand
We all know that behind every brand there’s a person (or a team) who manages it. Mixing humor with your content helps add personality and life to your Page. but we are doing subjectively to get boost Facebook page reach.
A joke here and there not only gives fans a way to engage with a different side of the business but can also bring out the personalities of the people behind the brand. That builds stronger connections with your audience.
Share posts from your Facebook Page on your Facebook profile.
Similar to the strategy just above, you can start the marketing process right from your Facebook profile. We agree that this action can be to business for your friends or relatives but it can be effective if you have friends with similar interests.
Request that your engaged audience turns on notification for your new posts.
Have you ever considered directly communicating with your audience, especially the ones that are most engaged with your content?
You can politely ask your followers to turn on notifications for your Page so they will see all your latest posts on your timeline to boost your Facebook page reach.
Right image and headline & Right content mix for your audience
Finding the right image and headline for your post is important in getting the traction you want.
To find out which is the best image and headline for a post, run a simple A/B test using Facebook Ads just like we did for this example.
The objective of the ad campaign we created was to find out which ad image and the headline will get the most organic traction i.e. clicks, comments, and shares.
If an image and headline are popular (if promoted via Facebook Ads), then it is highly likely that it will be popular too when shared via Facebook Page post.
Getting the required traction and reach from your content largely depends on the type of content you are producing and sharing.
If it doesn’t gel with your audience to boost Facebook page reach. it won’t get many clicks and will ultimately get a flat reach.
To ensure your content successfully reaches people far beyond News Feeds, it needs to deliver value. Don’t just stick to a single content type. Rotate and try out different types of content to promote on Facebook. Try sharing articles, infographics, videos, as well as including Facebook Live Video weekly or fortnightly in your content mix.
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