Meta tags are normally considered highly technical terms in SEO. However, it might be a simple process to work on. You can fix all the meta tags just after finishing a YouTube Video. On the other hand, you can learn all about meta tags with the help of this article.
How it affects your website’s page rank, how they do matter for search engines, and so on. You are going to have a detailed description of the meta tag through this article.
What Are Meta Tags Actually?
Meta tags usually give a general idea about a particular webpage to a search engine. As a result, search engines index website data and provide them a rank accordingly.
However, your website rank does not depend only on fixing the right meta tags. Basically, the title and the description tags are well-known by any digital marketing professional.
Despite that, you need to know about more meta tags if you want to reach industry-level awareness. Since you are a professional digital marketer, it is your responsibility to provide more information to search through meta tags.
Why We Use Meta tags
The reason for using meta tag in a website is simple. As you are well aware of this fact, that search engines cannot understand human languages. Therefore, you have to tell them about your web content through meta tags or URLs. The more URLs you use for a search engine, the more benefits you will get through it.
And the reason behind it is you can guide a search engine more appropriately. As a result, search engines can analyze your data and fulfill your requirements. However, using unnecessary meta tags might not help you.
How Important Title, Description, And Image Tags Are
Generally, your website’s title and description decide the click-through rate of your web post. For getting as many clicks on your link as you want, you have to consider these three seriously. Otherwise, search engines cannot provide a better rank for your website.
Especially, title, description, and image meta tag are the first impression of your website. That is why you have to make sure that you are using them correctly. As we mentioned earlier, the meta tag is not the only thing you have to care about. But these three meta tags are the backbone of your website’s SEO.
How To Use Important Meta Tags On Your Website
Now you have learned almost everything about meta tags. It is time to use them properly on your website.
This is the first tag you have to put on the website. However, It is not enough to say that you have to code it in your website’s header section. Apart from that, you have to write a compelling or engaging title for your website. For having better ideas, you can check out the first page’s results and then manipulate your title accordingly.
For a simple and short overview of your webpage, you need to mention a meta description on your webpage. Somehow, it will not affect your page rank, but it is able to improve the user experience altogether. So write a short and attractive overview in 160 words to attract users.
Likewise, the image tag plays a crucial role in the case of ranking factors. You cannot use meta for the image tag. It is a simple tag like “<img src=“image.jpg” alt=“image description” title=“image tooltip”>. You can find extra information in this tag “alt” and “title” tag. These two tags provide some extra information to search engines about an image. These tags will be shown by the search engines whenever the image of your webpage would not upload properly.
All in all, remember these three tags whenever you build a webpage. With the help of WordPress, you can achieve this task easily. And if you are coding the entire webpage, then make sure to add these tags. Although, there are other meta tags available that can affect your ranking. And we will talk about them in some other articles.
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