Social Media Marketing Strategy

Videos get more preference on social media platforms than usual posts. With this, the question of how to produce high-quality videos for social media is becoming trending as well.

In this article, we have brought the best 9 tips to produce high-quality videos for social media. That too, in a way which is not expensive.

Keep reading to know those tips for making videos for social media.


  • Plan your video beforehand

By planning, we mean that you should decide how your video is going to impact the viewers. Video for social media must look appealing and therefore, they must trigger emotions in the viewers. A visually strong video should have storytelling features.

Plan your video’s beginning, its middle part, and its ending carefully. For having the best video for social media, you must understand its impacts. Attract the brains of your audience and write a script before recording your video.


  • Use a mic for better audio

When recording a video you need to understand the relation between visuals and audio. The sounds and voice are important while making videos for social media. Even if it’s just a voice-over or the sounds recorded directly, they should be clear.

The audience must feel like the first person to whom those sounds and voices are directed. This is an important tip to produce high-quality videos for your social media channels.


  • Keep your hand’s steady while shooting

What if you see a video that feels as if the camera went dizzy?

You will not consider it worth watching or the shaking shots will keep distracting you. Videos for social media marketing, thus, should not be like this.

You should keep the camera steady and for that, you can use a camera stick. It is important to produce high-quality videos as it shows your dedication towards your work. 


  • Don’t zoom in but go near

Now, you might ask why not? The answer is that it makes the shots go blur as the pixels start to disperse. To produce high-quality videos, go near the things or products instead of bringing them nearby zooming in. 

Making videos for social media requires good quality stuff. The marketing approach can be presented more accurately with the quality of shots taken. For far-away places, use professional gear. If you don’t have them they let the people know the distance. It’s good not to compromise with the quality of your video.


  • Make sure the video is getting enough light

Light is important, not just to brighten the dark paths but also to your social media videos. A lot of people want to know how to produce high-quality videos without using expensive items. To them, the answer is to search for the perfect spot.

Proper light makes the video look bright and clearer than the ones shot in darker areas. Videos for social media marketing often use extra lights to create a perfect video. 


  • Keep the uploading platform in mind

Before making videos for social media, you must keep the platform in mind. Remember that different social media platforms have different length and width ratios.

For YouTube videos, produce high-quality videos in horizontal mode. However, Instagram’s IGTVs create the videos in longitudinal mode. The longitudinal mode is also good for posting videos in stories.


  • Understand the time limit

Different social media platforms have different time limits. To create videos for social media, you need to understand this. One WhatsApp story has a limit of 30 seconds. Instagram provides 1 minute for posts and 15 seconds for stories and longer videos on IGTV.

When it comes to YouTube, one can post longer videos. However, we suggest you keep it short and to the point. Keep your videos less than 10 minutes, divide them into episodes if you have to, but keep them short.


  • Use an editing app 

There are so many editing apps available for both mobile editing and computer(laptop) editing. Use these apps to create videos for social media. Trim out all the unnecessary stuff, add effects, and music to make the videos look lively.

It is important as it gives you the control of keeping only the wanted stuff in your videos. It allows you to have short videos for social media without leaving out the important clips. 


  • Put necessary on-screen texts and subtitles

According to different studies, a lot of people listen to videos while keeping the sound off. Thus, it becomes important to create videos for social media with subtitles. On-screen texts allow your message to reach your audience. 

Also, videos for social media are watched in different states and countries and the language might become a barrier. Therefore, you can use these subtitles to keep your videos bilingual. At least, use the language which will target and can be understood by the majority of your audience.

I hope these tips will help you to produce high-quality videos for your social media channels.


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